Digital technologies and artificial intelligence – new horizons for business

On May 28, a specialized seminar on “Digital Technologies and Artificial Intelligence – New Opportunities for Business” was held in Stara Zagora, bringing together nearly 30 business representatives, experts, and panelists with experience in the application of innovation and artificial intelligence (AI).

The event was organized by ARIR – Stara Zagora as part of its program to increase business capacity through knowledge derived from EU-funded projects. The main objective was to present current trends, the regulatory framework, and practical applications of artificial intelligence, including in the energy sector and the renewable energy sector (RES).

Topics of discussion:

Development of AI at the global, European, and national levels.

Regulation (EU) 2024/1689 and upcoming business requirements from August 2026.

Applications of AI in energy – opportunities, risks, and best practices.

The role of the state in creating conditions for AI transformation.

Educational and human resource challenges in the sector.

Bulgaria has a regulatory framework, including the Concept for the Development of AI until 2030, but there are no clear mechanisms for implementation, cross-sectoral coordination, and a roadmap. Businesses face challenges such as high investment costs, the need for expertise, and ensuring data security. AI in energy is a particularly promising area, but it requires cross-sectoral efforts and targeted support. New educational programs, training courses, and closer cooperation between universities, scientific institutions, and industry are needed.