The 3rd capacity-building workshop in the COALition project, part of the Horizon Europe program was successfully conducted, at the University of Western Macedonia in Kozani on the afternoon of November 28, lead by Kinno.
🔍 Workshop Focus
The training session centered on key concepts of business strategy, with a focus on:
Analyzing the internal and external business environment.
Formulating strategies, as well as the processes of implementation, evaluation, and control.
Understanding and applying the Business Model, with an in-depth look at the Business Model Canvas (BMC).
Exploring fundamental principles of marketing, sales, and digital entrepreneurship.
🙏 Special Thanks
We would like to express our sincere gratitude to Assistant Professor Elpida Samara from the University of Western Macedonia for her invaluable contribution to the success of the seminar.
On behalf of COALition, the program introduction was delivered by Ilias Michailidis, a member of the Just Transition Institute Greece.
🙌 A Warm Thank You to All Participants for Their Contribution to the Success of the Workshop!
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